Users will soon have a updated setting that enables them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains over 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global launch. This advancement aligns with a surge in AI content, spurred by new AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A considerable share of this output is classified as “AI slop”, a label for inferior, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that many people enjoy content made with AI tools, including computer-generated images to science explainers, and we aim to provide users the power to increase or decrease of that, depending on their own preferences,” stated a company executive.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its app tagged as made with AI. In total, in excess of 100 m videos are added to the platform daily, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Users will be able to limit or boost the amount of AI content they see by accessing the content preference option in the application and selecting AI-made media. Further subjects that are already be adjusted under the filter cover politics, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines oblige content makers to identify convincing AI-made content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any realistic artificial content that is unmarked can be deleted under its community policies.
Additionally, the app will henceforth attach an artificially created tag to content created with its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This action is aimed to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2m awareness program for specialists and groups to create educational content about ethical AI use. This program will support educational bodies specializing in training coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, during discussion over proposals to cut jobs for numerous safety staff in the UK. The company is planning to reduce hundreds of positions in its user protection team in its British office, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most distressing content before it has to be seen by staff. The platform reported a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
