"A family located in north London seeks an extraordinary and skilled educator to assist their smallest child on his initial journey to growing into an English gentleman."
Upon seeing this advertisement, you might readily overlook the wording "beginning" as simple figurative language.
Yet, it could be the most important aspect of this distinctive job advert, as it aims to find a mentor for a 12-month-old.
Hundreds of responses have already been sent in since the anonymous family published their call for the highly paid tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the advert has received notice across the press, with many asking why?
Forward-Thinking Method
The CEO, chief executive of a global tutoring firm, which is assisting the family in their hunt, stated that notwithstanding initial skepticism, he found the idea "forward-looking", and "innovative".
When he spoke with the family, he said they understood the unconventional aspect of their requirement, and how early in age their son is.
However, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their older child was five, and by that stage "cultural bias had already set in".
What exactly did the family mean by "cultural predisposition"?
It's "all-encompassing", he answered. "The manner you eat, how you speak".
He stated the firstborn had picked up "really subtle, unspoken signals" from the family, and had assumed their cultural habits. The family told the consultant they hoped to prevent history to happen again with their younger child.
The plan: To engage a English tutor, who needs to speak with standard English accent, to influence the baby from the very start.
Subtle Influence
"A great deal of the education at the outset here is rather absorbed naturally," explained the CEO.
It's by means of this natural absorption that the family are aiming the child will pick up the British traits they aim to instil.
Adam noted the tutor must be someone who studied at "prestigious academies – similar types of schools as the family hope to send their son to".
"The instructor must be the suitable individual, they'll be carrying out things they aren't even aware they're doing, just naturally," he added.
Money No Object
The family informed the expert the selected educator should preferably also have understanding of or interest in horse riding, alpine skiing, creative fields and instrumental training so as to shape the child in a broad spectrum of hobbies.
Furthermore though, he said the family hoped the tutor to sign up the child on a variety of classes so the child would be "horseback riding and starting an musical instrument by the time they are about three years old".
In the family's minds, helping their son grow into a "UK sophisticate" will result in achievement and open doors.
"For all the rights and wrongs of that, because it's undoubtedly a class statement," he notes.
Yet, notwithstanding all this tutelage in "English culture", would the child pick up alleged cultural influence from the globally influenced family he resides with regardless?
"Certainly", said he. "The parents realize this might not succeed, but they've simply adopted the view of, 'we should try and we'll proceed as soon as we can', because the cost of it is not relevant," he stated.
Impractical
There are some in the education sector who share these concerns.
An education leader, chief executive of Blue Education, who also offer private tutors, commented that "the process of embracing two identities, or in fact, becoming oneself, is something that must be lived into, not manufactured."
He explained that he had emigrated from Asia to the United Kingdom at the period of childhood, and had been raised experiencing and embodying two backgrounds. He went on to be educated at a prestigious UK institution.
"The idea that one individual can act as a representation of UK identity, a person who can possibly transfer the characteristics of a English gentleman upon a 12-month-old child, appears naive and unfeasible," he stated.
"In my experience, engaging a distinctly English tutor from babyhood will does not automatically achieve the result they want.
"I never had such a tutor, and yet I have been privileged enough to enjoy several of the opportunities they hope for their son."
He continued: "The reality is, personal identity can not be forced from the outside; it must be selected, and it must come from within."
Buying Britishness
Of course, English culture is something Adam believes can be educated – and commercialized.
"In my view the fact that the global community views us in this regard is something that we should be cherishing|valuing|appreciating